Meet The Founder,

Clayton Southworth

Clayton Southworth is an expert when it comes to navigating the challenges that come with a learning disability.  After being born with Aphasia, it took a good 10 years of intense training by specialists before he could speak coherently.  The doctors said he was destined for a life of struggle.  The social and academic challenges from that damage were daunting and relentless...  One by one, he defied the odds and figured out ways to thrive.  Today he is a successful Husband, Father, and Business Owner.  

Clayton began sharing his story and found that a lot of others with learning disabilities could really benefit from the conventional and unconventional lessons that shaped him along the way.  With a deep understanding from walking that path, he built a coaching service and engaging program called “The Perception Effect” where he takes the parents and their children through an 8 step process that turns that hopeless outlook into a prosperous future.

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He focuses on the strengths that individual has and helps them see it as their own personal superpower. I was blown away by how well he worked with my son, but also how much time, care, and sensitivity he showed me as a parent. He took the time to listen and had compassion for my concerns. I’m so grateful for Clays insights and wisdom and for the respect he showed my son. I cannot recommend his program enough. 


Clay we are so grateful!


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